Numbers That Drive the Market
In 2024 alone, Serbia installed a record-breaking 80 MW of new solar capacity, bringing the total above 200 MW. A large portion of this growth is driven by businesses that have embraced the role of prosumers—simultaneously producing and consuming electricity.
More than 4,600 users, including companies and institutions, are already using this model to cut electricity bills and gain energy independence.
Warehouses and Offices as Ideal Platforms
Industrial and office buildings offer excellent conditions for solar installations. Their large rooftops, optimal exposure to sunlight, and consistent electricity consumption make solar systems especially cost-effective. For example:
A 50 kW solar system installed on a warehouse roof can generate annual savings of over €8,500, with an investment of around €33,000 that pays off in just 3–4 years.
Office buildings with high energy demands (climate control, IT systems, elevators) may see even greater savings.
State Incentives and Support
The Serbian government has recognized the potential of solar. Through national energy efficiency programs, both households and companies are eligible for financial incentives for installation. Net metering has also been introduced, allowing users to feed excess energy into the grid and use it later with no extra charges.
The Ministry of Mining and Energy aims to reach 1.7 GW of installed solar capacity by 2030, signaling that investments in this sector are not only profitable but also future-proof.
Solar Energy = Competitive Advantage
Businesses that invest in solar energy not only save money—they also position themselves as environmentally responsible companies. In the era of ESG standards and sustainable development, this can be a decisive advantage when competing for partnerships, clients, and EU funding.so
An Investment That Brings Freedom
Whether you own a warehouse on the outskirts of Belgrade or an office building in downtown Novi Sad, solar panels can significantly reduce your electricity costs and provide long-term energy stability. Serbia is moving steadily toward a solar-powered future—now is the time for your business to become part of that transition.
