Rapid Growth of the IT Sector
Over the past decade, Novi Sad has experienced strong growth in its tech and software industries. Many domestic startups and international tech firms have opened offices in the city, drawn by the talented workforce from the University of Novi Sad, affordable operating costs, and a vibrant yet relaxed urban lifestyle that appeals to young professionals.
The development of the Science and Technology Park (STP) on Liman has further strengthened the city’s innovation ecosystem. The park already houses a number of tech companies and educational initiatives, with future expansion plans underway.
New Office Buildings Responding to Market Demand
As the number of companies grows, so does the demand for contemporary office space. Novi Sad is currently seeing a rise in commercial real estate projects, especially along Bulevar Evrope, near Liman, Detelinara, SPENS, and Sentandrejski Put.
These next-generation office buildings offer flexible formats—ranging from open-plan workspaces and coworking hubs to full-floor layouts for larger teams. There is a growing emphasis on energy efficiency, smart solutions, and designs that support hybrid work models.
Key Advantages Over Belgrade
While Belgrade remains Serbia’s primary business center, Novi Sad offers several unique advantages that make it increasingly attractive:
Lower rental and living costs
Less traffic and easier access to key locations
A calmer urban rhythm suited for work-life balance
Fast connections to Belgrade and the airport (via highway and high-speed rail)
Because of these benefits, more companies based in Belgrade are choosing to open branches in Novi Sad—or even relocate part of their teams entirely.
Looking Ahead
Urban development plans and growing investor interest suggest that Novi Sad will see a new wave of modern office buildings and mixed-use projects combining business, educational, and retail spaces.
With a strong IT sector, expanding infrastructure, and rising regional importance, Novi Sad is no longer just a quieter alternative to Belgrade—it’s a city building its own identity as a serious business and technology destination in the region.
